RAVE FOR BREAKFAST
Gen Z loves to party, well, to rave. And nowadays, it’s trendy for them to rave for over 12 hours. The result? They skip breakfast because, as we discovered on TikTok, they have ‘techno’ instead… That’s why Heinz Jalapeño decided to launch a series of afterparties in the most unexpected places: breakfast spots, bakeries, pastry shops, and late-night diners, getting them to eat in the morning without stopping the rave.
10–03–25
Team:
Valentina Pérez
Luis Panzano
Polina Galina