BURN THE MAC
The Sims is one of Gen Z’s favorite games. You get to do everything you normally wouldn’t in real life, like cooking.
All good, right? Well... in Kraft Mac and Cheese, we realized one thing: our dish is the only one that looks seriously unappetizing.
So we kept it simple: we teamed up with the gaming community and used Twitch to encourage players to burn their in-game meals and get a real one instead. One that actually looks good, and makes you crave Mac and Cheese every time you play The Sims.
10–03–2025
Team:
Valentina Pérez
Luis Panzano
Polina Galina
Dahiana León